The blocks on the Mailer partially translate the museum's name using the Silent Way's* phoneme-to-color code. Each colored block represents a phoneme, and each segment in a row of blocks represent a potential syllable. For example, the green color in the back row represents the "s" sound in the word: "San," and in the next row forward: Francisco."

*The Silent Way is a method used for teaching foreign languages. Rather than focusing on memorization, the Silent Way focuses on the student's creative ability to infer and deduce through self-guided experimentation. A primary tool in the Silent Way classroom are its phoneme-to-color charts. These charts connect distinct phonemes to distinct colors. The charts allow students to play with the foreign language well before learning how to pronounce the language from its picto/typographic form. This simplification is useful in the early stages of learning, particularly when the foreign language also involves a foreign different alphabet. After becoming familiar with the code, the student can set to work rearranging, sounding-out, and questioning the basic syllable and grammatical features of the foreign language-aided along by the teacher's silent gestural responses.